Most business owners may want to design their brand based on their personal preference and that is ok for the most part. A good brand should instill confidence and pride in the owner and within the organization. When faced with business owners who do not share the same vision. Worse still a committee who have thrown branding strategy out of the window. You can expect two things to happen. 

 

Firstly your role may become one of politician. Secondly you will find yourself returning to the drawing board on more than one occasion. Which, although frustrating. Isn't all not bad. Being challenged and accepting the challenge can actually bring about some nice work. The following are a collection of brand identities which I designed for one such client, or clients if you like.